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]%3Ch2%3E5.%20Incorrect%20Assessment%20of%20the%20Timing%20for%20Market%20Entry%3C%2Fh2%3E%0A%3Cp%3EStock%20markets%20reflect%20the%20earnings%20potential%20of%20companies%20in%20the%20future.%20Since%20we%20don&squot;t%20know%20the%20future%2C%20we%20rely%20on%20our%20judgements%2C%20which%20can%20turn%20out%20to%20be%20right%20or%20wrong%20in%20hindsight.%20One%20common%20mistake%20is%20not%20investing%3A%20In%20recent%20years%20in%20particular%2C%20many%20savers%20and%20investors%20have%20refrained%20from%20investing%20(more)%20funds%20because%20they%20believed%20the%20markets%20were%20overvalued%20and%20thus%20gave%20away%20a%20lot%20of%20returns.%20Conversely%2C%20in%20phases%20of%20uncertainty%20with%20low%20entry%20prices%2C%20the%20fear%20of%20further%20price%20losses%20is%20also%20so%20high%20that%20the%20good%20entry%20point%20is%20usually%20missed.%20If%20you%20have%20a%20sufficiently%20long%20investment%20horizon%2C%20you%20can%20actually%20get%20in%20at%20any%20time.%20If%20the%20markets%20are%20highly%20valued%2C%20it%20is%20possible%20to%20invest%20in%20tranches%20and%20thus%20reduce%20the%20risk%20of%20the%20wrong%20entry%20point.%3C%2Fp%3E%0A%3Cp%3E%C2%A0%3C%2Fp%3E%0A%3Ch2%3E6.%20Too%20Little%20Attention%3C%2Fh2%3E%0A%3Cp%3EIf%20someone%20has%20little%20desire%20or%20time%20to%20actively%20manage%20their%20own%20investments%2C%20a%20wealth%20management%20mandate%20is%20the%20right%20choice.%20However%2C%20this%20also%20requires%20a%20minimum%20level%20of%20attention.%20If%20you%20don&squot;t%20pay%20attention%2C%20you%20can%20expect%20your%20own%20wealth%20manager%20to%20achieve%20below-average%20returns%20for%20years%20without%20you%20realizing%20it.%20And%20when%20you%20realize%20it%2C%20you%20need%20to%20overcome%20this%20and%20make%20the%20required%20change.%20Most%20investors%20shy%20away%20from%20the%20effort%20(which%20is%20often%20considered%20excessive).%3C%2Fp%3E%0A%3Cp%3E%C2%A0%3C%2Fp%3E%0A%3Ch2%3E7.%20Blind%20Trust%3C%2Fh2%3E%0A%3Cp%3EIt%20is%20necessary%20to%20be%20able%20to%20trust%20your%20financial%20advisor.%20However%2C%20it%20is%20just%20as%20important%20to%20always%20remain%20critical%20and%20form%20your%20own%20opinion%20on%20the%20adviser&squot;s%20proposals.%20If%20you%20don&squot;t%20do%20this%2C%20you%20run%20the%20risk%20of%20being%20taken%20advantage%20of%2C%20for%20example%20with%20complicated%20products%20with%20high%20hidden%20costs.%20Never%20invest%20in%20something%20you%20don&squot;t%20understand%2C%20because%20the%20more%20complex%20a%20product%2C%20the%20more%20likely%20it%20is%20that%20high%20margins%20have%20been%20factored%20in%20for%20the%20provider.%3C%2Fp%3E%0A%3Cp%3E%C2%A0%3C%2Fp%3E%0A%3Ch2%3E8.%20Insufficient%20Cost%20Awareness%3C%2Fh2%3E%0A%3Cp%3EIn%20most%20areas%20of%20life%2C%20we%20are%20used%20to%20prices%20being%20fixed.%20It%20would%20never%20occur%20to%20us%20to%20want%20to%20negotiate%20the%20price%20of%20a%20tube%20of%20toothpaste%20at%20a%20supermarket.%20The%20situation%20is%20different%20with%20investments.%20Many%20providers%20work%20with%20%22shop%20window%20prices%22%20that%20hardly%20anyone%20pays.%20So%20if%20you%20don&squot;t%20inform%20yourself%20about%20the%20market%20prices%2C%20you%20may%20be%20one%20of%20the%20few%20customers%20who%20pay%20the%20exorbitant%20official%20prices.%20The%20more%20money%20you%20invest%2C%20the%20greater%20the%20room%20for%20negotiation.%20Going%20into%20a%20negotiation%20round%20uninformed%20is%20certainly%20not%20a%20good%20idea.%20At%20this%20point%2C%20we%20would%20like%20to%20refer%20you%20to%20our%20article%20with%20information%20on%20%3Ca%20href%3D%22https%3A%2F%2Fwww.finguide.ch%2Fen%2Fwissen-en%2Fhow-much-does-private-banking-actually-cost%2F%22%20target%3D%22_blank%22%20rel%3D%22noopener%22%3EPrices%20in%20Private%20Banking%3C%2Fa%3E.%3C%2Fp%3E%0A%3Cp%3E%C2%A0%3C%2Fp%3E%0A%3Ch2%3E9.%20Giving%20In%20to%20Impulses%3C%2Fh2%3E%0A%3Cp%3EWhen%20investing%2C%20it%20is%20important%20to%20question%20your%20own%20impulses%20at%20all%20times.%20If%20someone%20tells%20you%20that%20Nestl%C3%A9%20shares%20will%20continue%20to%20perform%20well%20because%20people%20will%20always%20want%20to%20eat%20and%20drink%2C%20it%20is%20an%20understandable%20impulse%20to%20believe%20this%20and%20buy%20the%20shares.%20But%20before%20you%20invest%2C%20you%20should%20also%20look%20at%20the%20share&squot;s%20price%2Fearnings%20ratio%20to%20make%20sure%20you&squot;re%20not%20paying%20too%20much%20for%20this%20fundamentally%20positive%20outlook.%20Or%20if%20you%20think%20that%20property%20is%20a%20stable%20investment%2C%20you%20should%20be%20aware%20that%2C%20depending%20on%20the%20market%20phase%2C%20you%20may%20pay%20up%20to%2050%25%20more%20when%20buying%20a%20property%20fund%20than%20the%20properties%20held%20by%20the%20fund%20are%20actually%20worth%20(known%20as%20the%20premium).%20If%20you%20invest%20only%20in%20a%20few%20companies%20that%20you%20strongly%20believe%20in%2C%20you%20run%20the%20risk%20of%20taking%20o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